MARVEL’S CAPTAIN AMERICA: CIVIL WAR
With the much anticipated Captain America: Civil War opening in theaters, Target wanted to create a social media campaign that was impactful and innovative. With the use of Facebook Canvas, Pixel Farm was able to create a series of cinemagraphs, which are still photos that employ subtle motion techniques to make them appear “alive”. Each cinemagraph featured a child playing their favorite super hero dressed in Marvel products that are currently available at Target.com. In conjunction with the creative team at Pixel Farm and Target, I helped create Booster Effects for the main landing screen, 3D Backgrounds for the Armory, as well as a Twitter teaser.
Date June 10, 2016
Agency Pixel Farm
Post Production Pixel Farm
Creative Director Jeff Stevens