Target Halloween – 360° Social Media Campaign.

Project Description

I had the pleasure of working on Targets halloween campaign – a 360° adventure through the House on Hallow Hill. As 360° camera operator, and AC on the 2D portion of this ghoulish immersive experience, I had a blast.

This project was a challenge because I had no previous experience capturing with 360° video. Luckily I was surrounded by an extremely talented team that supported the less than stream lined process. These moving images were captured using six GoPro cameras, then stitched together in post, along with some supporting CG by the internal team at Target.


You can check out the behind the scenes photos here

Project Details

Director Todd Grabe
Art Directors Kyle Gustafson and Ryan Hanson
Writer Jeff Barbian
DP Joel Weber
360 Operator/AC Kyle Franke
Gaffer Dave Underhill
Grip/Electric Craig Hanson, Dave Pope, Gerhardt Riautschnig.
Line Producer Bryan Shelley
Executive Producer Jen Hodovic
Set Dresser Scott Nordhausen Tom Kristianson
Stylist Betsy Thayer
Animation and VFX Glen Faught​