Too Faced - reveal

Too faced - Cosmetics

Too Faced Cosmetics has a younger audience, most of the line is geared toward the magical aspect of makeup. It was only fitting that as much glitter was used (digitally, of course) as possible!

As the Lead Artist on this set of social videos, I conceptualized and fully executed every aspect of these shots. Using Runway ML for rotoscoping, I was able to leverage machine learning to do a great deal of heavy lifting on these shots to be completed very fast. All Particle Effects were created in Cinema 4D, Rendered in Redshift, and composited in After Effects.

roles on this project

Client - L'Oréal

Production - Hi From The Future

Look Dev, Animation VFX, Light & Render/ Comp - Kyle Franke

the Pop moment

Behind the scenes - The Creative Process