30 second Broadcast cutdown
American Bank And Trust - Anthem
American Bank and Trust wanted to combine the painterly design of the new branding with movement. I was tasked with making this happen.
Aside from the hundreds of layers dispersed into three dimensional space throughout, most strokes were individually animated one at a time. This gives the feeling of a live painting without changing the original artwork.
Depth of field, Chromatic Aberration, Lense Distortion, Vignetting, and Motion Blur are always a part of my final renders, but this one makes sure that each element has a symbiotic relationship to the art and each other.
roles on this project
Agency - Epicosity
Production - Howdy Gang
Illustrations - Eugene Good
Story Boards - Ryan Hanson
Producer - Donna Drewick
Assoc. Producer - Maddie Hendricks
Animator/VFX/3D - Kyle Franke
Music - Aika Music
Creative Direction - Greg Veerman
