Clear way Minnesota - PSA

Clearway Minnesota - PSA

These stop motion animated public service announcements for ClearWay Minnesota, give awareness to the vape products targeting kids.

These 12-second spots were directed by Ryan Hanson. He concepted in tandem with director Cari Merryman, storyboarded them, hand-animated the stop motion elements, hand-drew the cell framed slime, and also assumed the role of editor on both spots.

I provided VFX Supervision on set, post-production color correction, paint/roto cleanup for the rigs, smoke simulation, Rendering, and final compositing.

Bracketed HDRI Light Probes were shot on location, to provide real-world lighting for the CG elements in each shot.

The smoke was simulated in 3D, hand-animated hard keyframed emitters, and shadow geometry was created in Cinema 4D. Volumetric smoke FX were simulated in Houdini, rendered with Redshift, and composited in After Effects.

roles on this project

Production - HOWDY GANG

Ideation - Ryan Hanson & Cari Merrymann

Stop Motion + Cell Animation/Storyboards/Edit - Ryan Hanson

3D Animator/VFX/FX/Compositing/Color - Kyle Franke

Stage - THE ANNEX

Lighting - Tasty Lighting

Sound Design - Grey Ghost

Producer - Maddie Hendricks

Executive Producer - Donna Drewick

Agency - HABERMAN

Motion Graphics - Scott Just


How its done

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