Clear way Minnesota - PSA
Clearway Minnesota - PSA
These stop motion animated public service announcements for ClearWay Minnesota, give awareness to the vape products targeting kids.
These 12-second spots were directed by Ryan Hanson. He concepted in tandem with director Cari Merryman, storyboarded them, hand-animated the stop motion elements, hand-drew the cell framed slime, and also assumed the role of editor on both spots.
I provided VFX Supervision on set, post-production color correction, paint/roto cleanup for the rigs, smoke simulation, Rendering, and final compositing.
Bracketed HDRI Light Probes were shot on location, to provide real-world lighting for the CG elements in each shot.
The smoke was simulated in 3D, hand-animated hard keyframed emitters, and shadow geometry was created in Cinema 4D. Volumetric smoke FX were simulated in Houdini, rendered with Redshift, and composited in After Effects.
roles on this project
Production - HOWDY GANG
Ideation - Ryan Hanson & Cari Merrymann
Stop Motion + Cell Animation/Storyboards/Edit - Ryan Hanson
3D Animator/VFX/FX/Compositing/Color - Kyle Franke
Stage - THE ANNEX
Lighting - Tasty Lighting
Sound Design - Grey Ghost
Producer - Maddie Hendricks
Executive Producer - Donna Drewick
Agency - HABERMAN
Motion Graphics - Scott Just