Target - Future now
Weighing in at 17760 pixels wide, and 2160 tall this screen is physically massive. Three walls of Christie LED Tiles eight feet tall, power this display located in the Target Headquarters building downtown Minneapolis.
The content created for this loop was to celebrate the Target food brand Good and Gather. Tile transitions created in Cinema 4D create a seamless flipping cut points that dominate the space. When standing in this space you are overwhelmed with color.
ROLES ON THIS PROJECT
Design - Ryan Hanson
Animation - Kyle Franke
Sound Design - Nick Mihalevich